Index by author
01 June 2020; volume 60, issue 2
B
Barwise, Patrick
- You have accessWhy Do People Watch So Much Television and Video?Patrick Barwise, Steven Bellman, Virginia BealJournal of Advertising Research Jun 2020, 60 (2) 121-134; DOI: 10.2501/JAR-2019-024
Beal, Virginia
- You have accessWhy Do People Watch So Much Television and Video?Patrick Barwise, Steven Bellman, Virginia BealJournal of Advertising Research Jun 2020, 60 (2) 121-134; DOI: 10.2501/JAR-2019-024
Bellman, Steven
- You have accessWhy Do People Watch So Much Television and Video?Patrick Barwise, Steven Bellman, Virginia BealJournal of Advertising Research Jun 2020, 60 (2) 121-134; DOI: 10.2501/JAR-2019-024
Berg, Hanna
- You have accessEffects of Nonstereotyped Occupational Gender Role Portrayal in AdvertisingKarina T. Liljedal, Hanna Berg, Micael DahlenJournal of Advertising Research Jun 2020, 60 (2) 179-196; DOI: 10.2501/JAR-2020-008
Bond, Bradley J.
- You have accessDoes Depicting Gay Couples in Ads Influence Behavioral Intentions?Bradley J. Bond, Justine Rapp FarrellJournal of Advertising Research Jun 2020, 60 (2) 208-221; DOI: 10.2501/JAR-2019-026
C
Choi, Hojoon
- You have accessFeminism and Advertising: Responses To Sexual Ads Featuring WomenHojoon Choi, Kyunga Yoo, Tom Reichert, Temple NorthupJournal of Advertising Research Jun 2020, 60 (2) 163-178; DOI: 10.2501/JAR-2020-010
Crisafulli, Benedetta
- You have accessHow Intensity of Cause-Related Marketing Guilt Appeals Influences ConsumersJaywant Singh, Benedetta Crisafulli, La Toya QuaminaJournal of Advertising Research Jun 2020, 60 (2) 148-162; DOI: 10.2501/JAR-2018-049
D
Dahlen, Micael
- You have accessEffects of Nonstereotyped Occupational Gender Role Portrayal in AdvertisingKarina T. Liljedal, Hanna Berg, Micael DahlenJournal of Advertising Research Jun 2020, 60 (2) 179-196; DOI: 10.2501/JAR-2020-008
Dolan, Rebecca
- You have accessLGBTQ Imagery in AdvertisingGavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, Patrick van EschJournal of Advertising Research Jun 2020, 60 (2) 222-236; DOI: 10.2501/JAR-2020-009
E
Etheridge, Jane
- You have accessLGBTQ Imagery in AdvertisingGavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, Patrick van EschJournal of Advertising Research Jun 2020, 60 (2) 222-236; DOI: 10.2501/JAR-2020-009
F
Farrell, Justine Rapp
- You have accessDoes Depicting Gay Couples in Ads Influence Behavioral Intentions?Bradley J. Bond, Justine Rapp FarrellJournal of Advertising Research Jun 2020, 60 (2) 208-221; DOI: 10.2501/JAR-2019-026
Ford, John B.
- You have accessWhat Do We Know About Gender and Diversity?John B. FordJournal of Advertising Research Jun 2020, 60 (2) 119-120; DOI: 10.2501/JAR-2020-013
Fortenberry, John L.
- You have accessDo Billboard Advertisements Drive Customer Retention?John L. Fortenberry, Peter J. McGoldrickJournal of Advertising Research Jun 2020, 60 (2) 135-147; DOI: 10.2501/JAR-2019-003
J
Johnson, Erika K.
- You have access#BeingReal about Instagram Ad Models: The Effects of Perceived AuthenticityHeather Shoenberger, Eunjin (Anna) Kim, Erika K. JohnsonJournal of Advertising Research Jun 2020, 60 (2) 197-207; DOI: 10.2501/JAR-2019-035
K
Kim, Eunjin (Anna)
- You have access#BeingReal about Instagram Ad Models: The Effects of Perceived AuthenticityHeather Shoenberger, Eunjin (Anna) Kim, Erika K. JohnsonJournal of Advertising Research Jun 2020, 60 (2) 197-207; DOI: 10.2501/JAR-2019-035
L
Liljedal, Karina T.
- You have accessEffects of Nonstereotyped Occupational Gender Role Portrayal in AdvertisingKarina T. Liljedal, Hanna Berg, Micael DahlenJournal of Advertising Research Jun 2020, 60 (2) 179-196; DOI: 10.2501/JAR-2020-008
M
McGoldrick, Peter J.
- You have accessDo Billboard Advertisements Drive Customer Retention?John L. Fortenberry, Peter J. McGoldrickJournal of Advertising Research Jun 2020, 60 (2) 135-147; DOI: 10.2501/JAR-2019-003
N
Northey, Gavin
- You have accessLGBTQ Imagery in AdvertisingGavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, Patrick van EschJournal of Advertising Research Jun 2020, 60 (2) 222-236; DOI: 10.2501/JAR-2020-009
Northup, Temple
- You have accessFeminism and Advertising: Responses To Sexual Ads Featuring WomenHojoon Choi, Kyunga Yoo, Tom Reichert, Temple NorthupJournal of Advertising Research Jun 2020, 60 (2) 163-178; DOI: 10.2501/JAR-2020-010
Q
Quamina, La Toya
- You have accessHow Intensity of Cause-Related Marketing Guilt Appeals Influences ConsumersJaywant Singh, Benedetta Crisafulli, La Toya QuaminaJournal of Advertising Research Jun 2020, 60 (2) 148-162; DOI: 10.2501/JAR-2018-049
R
Reichert, Tom
- You have accessFeminism and Advertising: Responses To Sexual Ads Featuring WomenHojoon Choi, Kyunga Yoo, Tom Reichert, Temple NorthupJournal of Advertising Research Jun 2020, 60 (2) 163-178; DOI: 10.2501/JAR-2020-010
S
Septianto, Felix
- You have accessLGBTQ Imagery in AdvertisingGavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, Patrick van EschJournal of Advertising Research Jun 2020, 60 (2) 222-236; DOI: 10.2501/JAR-2020-009
Shoenberger, Heather
- You have access#BeingReal about Instagram Ad Models: The Effects of Perceived AuthenticityHeather Shoenberger, Eunjin (Anna) Kim, Erika K. JohnsonJournal of Advertising Research Jun 2020, 60 (2) 197-207; DOI: 10.2501/JAR-2019-035
Singh, Jaywant
- You have accessHow Intensity of Cause-Related Marketing Guilt Appeals Influences ConsumersJaywant Singh, Benedetta Crisafulli, La Toya QuaminaJournal of Advertising Research Jun 2020, 60 (2) 148-162; DOI: 10.2501/JAR-2018-049
V
van Esch, Patrick
- You have accessLGBTQ Imagery in AdvertisingGavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, Patrick van EschJournal of Advertising Research Jun 2020, 60 (2) 222-236; DOI: 10.2501/JAR-2020-009
Y
Yoo, Kyunga
- You have accessFeminism and Advertising: Responses To Sexual Ads Featuring WomenHojoon Choi, Kyunga Yoo, Tom Reichert, Temple NorthupJournal of Advertising Research Jun 2020, 60 (2) 163-178; DOI: 10.2501/JAR-2020-010