How Does Wall Street React to Global Sports Sponsorship Announcements?

An Analysis of the Effect On Sponsoring Companies' Stock Market Prices

Carmen Abril, Joaquin Sanchez, Teresa Recio
DOI: 10.2501/JAR-2017-016 Published 1 September 2018

Article Information

vol. 58 no. 3 297-310
DOI 
https://doi.org/10.2501/JAR-2017-016
Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received April 5, 2015
  • Received (in revised form) April 4, 2016
  • Accepted April 11, 2016
  • Published online September 7, 2018.

Article Versions

Copyright & Usage 
Copyright© 2018 ARF. All rights reserved.

Author Information

  1. Carmen Abril
  1. Universidad Complutense de Madrid, cabril{at}ccee.ucm.es
  1. Joaquin Sanchez
  1. Universidad Complutense de Madrid, joaquins{at}ucm.es
  1. Teresa Recio
  1. IE Business School, trecio{at}faculty.ie.edu
View Full Text

Back to top
Email
Print
Alerts
Citation Tools
Download PDF
Request Permissions
How Does Wall Street React to Global Sports Sponsorship Announcements?
Carmen Abril, Joaquin Sanchez, Teresa Recio
Journal of Advertising Research Sep 2018, 58 (3) 297-310; DOI: 10.2501/JAR-2017-016
Twitter logo Facebook logo Mendeley logo
Save to my folders

Jump to

Topics

More in this TOC Section

Show more What We Know About Sports Sponsorships