Index by author
The Long Tail of Media
01 September 2008; volume 48, issue 3
A
Agrebi, Meriem
- You have accessThe Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis ChandonJournal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471
Allan, David
- You have accessA Content Analysis of Music Placement in Prime-Time Television AdvertisingDavid AllanJournal of Advertising Research Sep 2008, 48 (3) 404-417; DOI: 10.2501/S0021849908080434
C
Cauberghe, Verolien
- You have accessThe Advertising Impact of an Interactive TV Program on the Recall of an Embedded CommercialVerolien Cauberghe, Patrick De PelsmackerJournal of Advertising Research Sep 2008, 48 (3) 352-362; DOI: 10.2501/S0021849908080410
Chandon, Jean-Louis
- You have accessThe Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis ChandonJournal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471
D
Dahlén, Micael
- You have accessAdvertising Creativity MattersMicael Dahlén, Sara Rosengren, Fredrik TörnJournal of Advertising Research Sep 2008, 48 (3) 392-403; DOI: 10.2501/S002184990808046X
Davis, Robert
- You have accessMeasuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television MediaRobert Davis, Laszlo SajtosJournal of Advertising Research Sep 2008, 48 (3) 375-391; DOI: 10.2501/S0021849908080409
De Pelsmacker, Patrick
- You have accessThe Advertising Impact of an Interactive TV Program on the Recall of an Embedded CommercialVerolien Cauberghe, Patrick De PelsmackerJournal of Advertising Research Sep 2008, 48 (3) 352-362; DOI: 10.2501/S0021849908080410
E
Eichholz, Martin
- You have accessExploring the Effectiveness of Advertising in the ABC.com Full Episode PlayerMark Loughney, Martin Eichholz, Michelle HaggerJournal of Advertising Research Sep 2008, 48 (3) 320-328; DOI: 10.2501/S0021849908080483
F
Fam, Kim-Shyan
- You have accessAttributes of Likeable Television Commercials in AsiaKim-Shyan FamJournal of Advertising Research Sep 2008, 48 (3) 418-432; DOI: 10.2501/S0021849908080422
Florès, Laurent
- You have accessThe Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis ChandonJournal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471
H
Hagger, Michelle
- You have accessExploring the Effectiveness of Advertising in the ABC.com Full Episode PlayerMark Loughney, Martin Eichholz, Michelle HaggerJournal of Advertising Research Sep 2008, 48 (3) 320-328; DOI: 10.2501/S0021849908080483
Hallward, John
- You have access“Make Measurable What Is Not So”: Consumer Mix Modeling for the Evolving Media WorldJohn HallwardJournal of Advertising Research Sep 2008, 48 (3) 339-351; DOI: 10.2501/S0021849908080392
K
Kim, Stephen J.
- You have accessA Framework for Advertising in the Digital AgeStephen J. KimJournal of Advertising Research Sep 2008, 48 (3) 310-312; DOI: 10.2501/S0021849908080367
L
Lee, Jung-Gyo
- You have accessThe Impact of Celebrity–Product Incongruence on the Effectiveness of Product EndorsementJung-Gyo Lee, Esther ThorsonJournal of Advertising Research Sep 2008, 48 (3) 433-449; DOI: 10.2501/S0021849908080446
Loughney, Mark
- You have accessExploring the Effectiveness of Advertising in the ABC.com Full Episode PlayerMark Loughney, Martin Eichholz, Michelle HaggerJournal of Advertising Research Sep 2008, 48 (3) 320-328; DOI: 10.2501/S0021849908080483
M
McDonald, Scott
- You have accessThe Long Tail and Its Implications for Media Audience MeasurementScott McDonaldJournal of Advertising Research Sep 2008, 48 (3) 313-319; DOI: 10.2501/S0021849908080379
Müller, Brigitte
- You have accessThe Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis ChandonJournal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471
N
Nantel, Jacques
- You have accessThe Impact of SMS Advertising on Members of a Virtual CommunityJacques Nantel, Yasha SekhavatJournal of Advertising Research Sep 2008, 48 (3) 363-374; DOI: 10.2501/S002184990808032X
P
Palihawadana, Dayananda
- You have accessThe Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer ViewsJon Reast, Dayananda Palihawadana, Haseeb ShabbirJournal of Advertising Research Sep 2008, 48 (3) 450-464; DOI: 10.2501/S0021849908080458
R
Reast, Jon
- You have accessThe Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer ViewsJon Reast, Dayananda Palihawadana, Haseeb ShabbirJournal of Advertising Research Sep 2008, 48 (3) 450-464; DOI: 10.2501/S0021849908080458
Rosengren, Sara
- You have accessAdvertising Creativity MattersMicael Dahlén, Sara Rosengren, Fredrik TörnJournal of Advertising Research Sep 2008, 48 (3) 392-403; DOI: 10.2501/S002184990808046X
Rubinson, Joel
- You have accessMarketing in the Era of Long-Tail MediaJoel RubinsonJournal of Advertising Research Sep 2008, 48 (3) 301-302; DOI: 10.2501/S0021849908080355
- You have accessMarketing Metaphoria: What Deep Metaphors Reveal About the Minds of ConsumersJoel RubinsonJournal of Advertising Research Sep 2008, 48 (3) 473-474; DOI: 10.2501/S0021849908080495
S
Sajtos, Laszlo
- You have accessMeasuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television MediaRobert Davis, Laszlo SajtosJournal of Advertising Research Sep 2008, 48 (3) 375-391; DOI: 10.2501/S0021849908080409
Sekhavat, Yasha
- You have accessThe Impact of SMS Advertising on Members of a Virtual CommunityJacques Nantel, Yasha SekhavatJournal of Advertising Research Sep 2008, 48 (3) 363-374; DOI: 10.2501/S002184990808032X
Shabbir, Haseeb
- You have accessThe Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer ViewsJon Reast, Dayananda Palihawadana, Haseeb ShabbirJournal of Advertising Research Sep 2008, 48 (3) 450-464; DOI: 10.2501/S0021849908080458
Sorensen, Herb
- You have accessLong Tail Media in the StoreHerb SorensenJournal of Advertising Research Sep 2008, 48 (3) 329-338; DOI: 10.2501/S0021849908080380
T
Thorson, Esther
- You have accessThe Impact of Celebrity–Product Incongruence on the Effectiveness of Product EndorsementJung-Gyo Lee, Esther ThorsonJournal of Advertising Research Sep 2008, 48 (3) 433-449; DOI: 10.2501/S0021849908080446
Törn, Fredrik
- You have accessAdvertising Creativity MattersMicael Dahlén, Sara Rosengren, Fredrik TörnJournal of Advertising Research Sep 2008, 48 (3) 392-403; DOI: 10.2501/S002184990808046X