Index by author
01 June 2007; volume 47, issue 2
A
Akaoui, Joe
- You have accessBrand Experience on the Pitch: How the Sponsors Fared in the World CupJoe AkaouiJournal of Advertising Research Jun 2007, 47 (2) 147-157; DOI: 10.2501/S0021849907070171
C
Chen, Cheng-Hsui
- You have accessExtrinsic Cue of Warranty by Selling through a Reputable WebsiteHuei-Chen Hsu, Chi-Shiun Lai, Cheng-Hsui ChenJournal of Advertising Research Jun 2007, 47 (2) 158-164; DOI: 10.2501/S0021849907070183
Chisnall, Peter M.
- You have accessMail and Internet Surveys: The Tailored Design MethodPeter M. ChisnallJournal of Advertising Research Jun 2007, 47 (2) 207-208; DOI: 10.2501/S0021849907070232
Courbet, Didier
- You have accessHow Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication TheoriesMarie-Pierre Fourquet-Courbet, Didier Courbet, Marc VanhueleJournal of Advertising Research Jun 2007, 47 (2) 183-192; DOI: 10.2501/S0021849907070213
D
Dou, Wenyu
- You have accessUsing Brand Websites to Build Brands Online: A Product versus Service Brand ComparisonWenyu Dou, Sandeep KrishnamurthyJournal of Advertising Research Jun 2007, 47 (2) 193-206; DOI: 10.2501/S0021849907070225
E
Edelman, David C.
- You have accessFrom the Periphery to the Core: As Online Strategy Becomes Overall Strategy, Marketing Organizations and Agencies Will Never Be the SameDavid C. EdelmanJournal of Advertising Research Jun 2007, 47 (2) 130-134; DOI: 10.2501/S0021849907070146
F
Fourquet-Courbet, Marie-Pierre
- You have accessHow Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication TheoriesMarie-Pierre Fourquet-Courbet, Didier Courbet, Marc VanhueleJournal of Advertising Research Jun 2007, 47 (2) 183-192; DOI: 10.2501/S0021849907070213
H
Hsu, Huei-Chen
- You have accessExtrinsic Cue of Warranty by Selling through a Reputable WebsiteHuei-Chen Hsu, Chi-Shiun Lai, Cheng-Hsui ChenJournal of Advertising Research Jun 2007, 47 (2) 158-164; DOI: 10.2501/S0021849907070183
K
Katsukura, Akihiro
- You have accessHow Mobile Advertising Works: The Role of Trust in Improving Attitudes and RecallShintaro Okazaki, Akihiro Katsukura, Mamoru NishiyamaJournal of Advertising Research Jun 2007, 47 (2) 165-178; DOI: 10.2501/S0021849907070195
Krishnamurthy, Sandeep
- You have accessUsing Brand Websites to Build Brands Online: A Product versus Service Brand ComparisonWenyu Dou, Sandeep KrishnamurthyJournal of Advertising Research Jun 2007, 47 (2) 193-206; DOI: 10.2501/S0021849907070225
L
Lai, Chi-Shiun
- You have accessExtrinsic Cue of Warranty by Selling through a Reputable WebsiteHuei-Chen Hsu, Chi-Shiun Lai, Cheng-Hsui ChenJournal of Advertising Research Jun 2007, 47 (2) 158-164; DOI: 10.2501/S0021849907070183
Lipner, William E.
- You have accessThe Future of Online Market ResearchWilliam E. LipnerJournal of Advertising Research Jun 2007, 47 (2) 142-146; DOI: 10.2501/S002184990707016X
N
Nishiyama, Mamoru
- You have accessHow Mobile Advertising Works: The Role of Trust in Improving Attitudes and RecallShintaro Okazaki, Akihiro Katsukura, Mamoru NishiyamaJournal of Advertising Research Jun 2007, 47 (2) 165-178; DOI: 10.2501/S0021849907070195
O
Okazaki, Shintaro
- You have accessHow Mobile Advertising Works: The Role of Trust in Improving Attitudes and RecallShintaro Okazaki, Akihiro Katsukura, Mamoru NishiyamaJournal of Advertising Research Jun 2007, 47 (2) 165-178; DOI: 10.2501/S0021849907070195
P
Plummer, Joseph T.
- You have accessEditorial: The Internet RevolutionJoseph T. PlummerJournal of Advertising Research Jun 2007, 47 (2) 129; DOI: 10.2501/S0021849907070134
R
Rappaport, Stephen D.
- You have accessLessons from Online Practice: New Advertising ModelsStephen D. RappaportJournal of Advertising Research Jun 2007, 47 (2) 135-141; DOI: 10.2501/S0021849907070158
S
Sparrow, Nick
- You have accessQuality Issues in Online ResearchNick SparrowJournal of Advertising Research Jun 2007, 47 (2) 179-182; DOI: 10.2501/S0021849907070201
V
Vanhuele, Marc
- You have accessHow Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication TheoriesMarie-Pierre Fourquet-Courbet, Didier Courbet, Marc VanhueleJournal of Advertising Research Jun 2007, 47 (2) 183-192; DOI: 10.2501/S0021849907070213