The impact of SMS advertising on members of a virtual community
J Nantel, Y Sekhavat - Journal of …, 2008 - journalofadvertisingresearch.com
This empirical research brings interesting insights concerning mobile commerce. Our objective
is to determine the influence of language (conventional language versus short message …
is to determine the influence of language (conventional language versus short message …
[CITATION][C] L'influence des nouvelles technologies sur le comportement du consommateur: le cas des communautés virtuelles et de la publicité par téléphonie …
Y Sekhavat - 2006
Hall of fame for mobile commerce and its applications: A bibliometric evaluation of a decade and a half (2000–2015)
JJ Hew - Telematics and Informatics, 2017 - Elsevier
This study intends to evaluate the current development and trends of researches on mobile
commerce and its applications through bibliometric analysis. Several publication …
commerce and its applications through bibliometric analysis. Several publication …
[CITATION][C] Consumer Switching Behavioural Pattern Based On choice of Value Added Services Provided by the Telecom Service Providers
V Kumar - American International Journal of Contemporary …, 2015
PENGARUH PENGGUNAAN IKLAN ENDORSER PRODUK SABUN LUXMEDIATELEVISI TERHADAP KEPUTUSAN PEMBELIAN DAN LOYALITAS MEREK PADA …
N Hariyana - Jurnal Ekonomi Akuntansi dan Manajemen, 2013 - jurnal.unej.ac.id
Penelitian ini bertujuan untuk mengetahui, membuktikan dan menganalisis pengaruh (1)
Endorser terhadap keputusan pembelian,(2) Endorser terhadap loyalitas merek,(3) isi pesan …
Endorser terhadap keputusan pembelian,(2) Endorser terhadap loyalitas merek,(3) isi pesan …
Analisis sikap konsumen terhadap sms advertising
ND Sari - 2010 - digilib.uns.ac.id
ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh entertainment, informativeness,
irritation dan credibility dari isi pesan SMS advertising terhadap attitude pada SMS …
irritation dan credibility dari isi pesan SMS advertising terhadap attitude pada SMS …
Dynamiques d'appropriation et de construction de savoirs professionnels au sein d'une communauté de pratique virtuelle d'inhalothérapeutes
M Tétreault - 2013 - library-archives.canada.ca
Si la pratique de l'inhalothérapie requiert des savoirs cliniques et techniques, le partage de
savoirs tacites (données intangibles) est tout aussi indispensable que le partage de savoirs …
savoirs tacites (données intangibles) est tout aussi indispensable que le partage de savoirs …