The Child Research Council (CRC) in Denver has been engaged in life-span investigations
of the physical, physiological, and psychological growth and development of man for nearly …

Questionnaires were developed to assess the early nutrition-related knowledge and attitudes
of preschool children and the types of messages that their parents give to them about …

A strong brand identity must comprise unique identity elements such as logos, colours or
characters that distinguish it from competitors and facilitate recognition and purchase. A critical …

Past research shows that advertising awareness is systematically higher among a brand's
users than nonusers. This past research has been confined, however, to measures where a …

… In the multichannel era, Beal replicated this work in collaboration with … (Beal, 2002, 2003;
Beal, Barwise, and Collins, 2004; Collins, Beal, and Barwise, 2003; Collins, Ehrenberg, Beal, …

This paper increases understanding of the accuracy of consumers' self-reports about using
brands and categories. The researchers select television viewing as the category of usage …

Burke and her associates studied 216 women chosen from the antepartum clinics of the Boston
Lying. in Hospital. These women were seen at least monthly through the seventh month …

Interest in the diet of the mother during the period of gestation has been slow in developing,
but recent investigations make it increasingly clear that inadequate maternal nutrition during …

Do the audiences reached by different media touchpoints match category user profiles? Does
a second media touchpoint help reach a new audience? To provide answers, the current …

The Media Rating Council recommends weighting advertising exposure by viewing time.
Prior research shows viewing time has diminishing returns, implying that effectiveness …