User profiles for Verena Gruber
Verena Gruberemlyon business school Verified email at em-lyon.com Cited by 1865 |
“Why don't consumers care about CSR?”: A qualitative study exploring the role of CSR in consumption decisions
M Öberseder, BB Schlegelmilch, V Gruber - Journal of business ethics, 2011 - Springer
There is an unresolved paradox concerning the role of corporate social responsibility (CSR)
in consumer behavior. On the one hand, consumers demand more and more CSR …
in consumer behavior. On the one hand, consumers demand more and more CSR …
How techniques of neutralization legitimize norm-and attitude-inconsistent consumer behavior
V Gruber, BB Schlegelmilch - Journal of business ethics, 2014 - Springer
In accordance with societal norms and values, consumers readily indicate their positive
attitudes toward sustainability. However, they hardly take sustainability into account when …
attitudes toward sustainability. However, they hardly take sustainability into account when …
“Don't Worry, We Are Here for You”: Brands as external source of control during the Covid-19 pandemic
The Covid-19 pandemic increases consumers’ worries and makes them experience a loss of
control over their lives. We investigate how these factors affect the roles that brands play in …
control over their lives. We investigate how these factors affect the roles that brands play in …
Inferential evaluations of sustainability attributes: Exploring how consumers imply product information
V Gruber, BB Schlegelmilch… - Psychology & …, 2014 - Wiley Online Library
Consumers are often confronted with incomplete product information. In such instances, they
can eliminate the product from further consideration due to higher associated uncertainty or …
can eliminate the product from further consideration due to higher associated uncertainty or …
Improving the effectiveness and credibility of corporate social responsibility messaging: An Austrian model identifies influential CSR content and communication …
V Gruber, M Kaliauer… - Journal of …, 2017 - journalofadvertisingresearch.com
Scholarly work over the past 15 years has demonstrated that corporate social responsibility (CSR)
initiatives can have a positive impact on consumer behavior toward brands. Many …
initiatives can have a positive impact on consumer behavior toward brands. Many …
Consumers' environmental sustainability beliefs and activism: A cross-cultural examination
CN Leonidou, V Gruber… - Journal of International …, 2022 - journals.sagepub.com
Environmental sustainability research suffers from a paucity of comprehensive, cross-cultural
investigations and lacks insight into the interplay of human values and environmental …
investigations and lacks insight into the interplay of human values and environmental …
Consumers' perceptions of corporate social responsibility: Scale development and validation
…, BB Schlegelmilch, PE Murphy, V Gruber - Journal of Business …, 2014 - Springer
Researchers and companies are paying increasing attention to corporate social responsibility
(CSR) programs and the reaction to them by consumers. Despite such corporate efforts …
(CSR) programs and the reaction to them by consumers. Despite such corporate efforts …
What a waste! Exploring the human reality of food waste from the store manager's perspective
Food waste is a major problem in industrialized nations, and thus a better understanding of
this phenomenon and its inherent complexity is imperative. As gatekeeper to the food supply …
this phenomenon and its inherent complexity is imperative. As gatekeeper to the food supply …
MNEs' regional headquarters and their CSR agenda in the African context
V Gruber, BB Schlegelmilch - International Marketing Review, 2015 - emerald.com
Purpose Corporate social responsibility (CSR) initiatives can provide a mechanism for tapping
into the vast consumer markets of developing countries. The purpose of this paper is to …
into the vast consumer markets of developing countries. The purpose of this paper is to …
Laughter as a means of emotion regulation in dyadic interactions.
E Bänniger-Huber, V Gruber - 2010 - psycnet.apa.org
In this study, the role of laughter as a means of interactive emotion regulation was investigated.
Three mother-daughter and three father-son dyads were videotaped when discussing …
Three mother-daughter and three father-son dyads were videotaped when discussing …