… Tyrha M. Lindsey-Warren is a clinical assistant professor of marketing at Baylor University, …
Lindsey-Warren speaks nationally on the topics of multicultural marketing, leadership, …

This article highlights the generative properties of context for consumer experiences of racism
and discrimination. Drawing from conceptualizations of context in social anthropology and …

Academic and practitioner studies have found that television consumption is highest among
American audiences of diverse races and ethnicities. The validity of ethnic-audience ratings …

… Tyrha Lindsey-Warren voices some concerns about the preponderance of technology in
the … Tyrha Lindsey-Warren emphasizes how the book underlines the importance of human …

… Tyrha Lindsey-Warren shifts the discussion to talent in the advertising industry. The
Advertising Educational Foundation (AEF) reported that there is a talent crisis because qualified …

Is society doing enough to improve health outcomes for non-white millennials? Are marketing
and advertising campaigns effective, especially when it comes to reaching millennials? …

… Tyrha Lindsey-Warren asks the professors to give tips on teaching DEI in advertising and …
Lindsey-Warren agrees and adds that when she teaches about the history of advertising, she …

Our society is unhealthy. From being overweight to having high blood pressure and more,
Western culture has so many vehicles at its fingertips to make its citizens healthier, especially, …

Emotional contagion, also known as word-of-mouth (WOM), is defined as the emotional essence
of one person that can be passed on to another person and influence attitudes about an …

IMAGINING THE TALENT SELECTION PROCESS FOR BUILDING A SALES TEAM Experienced
faculty are probably familiar with the classic fictional resume screening exercise used to …