The amount of food waste needs to be reduced in order to sustain the world’s limited resources
and secure enough food to all humans. Packaging plays an important role in reducing …

Consumer lay theory suggests that women will spend more money than men in the presence
of a physically dominant male employee, whereas theories of intrasexual competition from …

Companies have repeatedly launched Artificial Intelligence (AI) products such as intelligent
chatbots and robots with female names, voices, and bodies. Previous research posits that …

Purpose The purpose of this paper is to investigate the effect of employee-displayed smiling
on customers’ affective states (pleasure, arousal, and dominance) and satisfaction. Building …

Despite multiple studies on the role of birth order in shaping human personality, marketing
literature has largely neglected its role in shaping consumer behavior. We conducted a high-…

Changing collective behaviour and supporting non-pharmaceutical interventions is an
important component in mitigating virus transmission during a pandemic. In a large international …

Across a series of lab and field studies, with a total sample of over 1200 participants, we
investigate how the physical proximity between salespeople and customers can impact store …

Individuals around the globe experience different forms of material resource scarcity in terms
of aspects such as hunger, thirst, or financial strains. As experiences of material scarcity …

This exploratory study investigates how consumer knowledge influences willingness to buy (WTB)
insect food products. A comparative approach between Northern and Central Europe …

Highlights • Consumers use food-related behaviors to form a desired impression in others’
eyes. • Sustainable food choice can be one such impression management tactic. • We review …