Building on source-credibility theory, the authors tested a structural model for advertisers and
scholars to explain brand outcomes of celebrity endorsement. The empirical context is the …

To achieve product differentiation, airlines spend millions of dollars annually in signing
celebrities to endorse their brands’ endorsement contracts, as source effects that play an …

Educators need to know how to motivate business students (ie, future business practitioners)
to learn and use statistical software, which can provide the practical skills necessary for …

Trust is important for fostering successful relationships, reducing uncertainty and risk, and
increasing willingness to purchase. This study tests the replications in the mobile banking (m-…

The main purpose of this study is to examine the college students' perception of library
services, and to what extent the quality of library services influences students' satisfaction. The …

As practical skills in using statistical software could assist business professionals analyze data
and make informed decisions, educators need to know how to motivate business students …

Hippocampal sclerosis of aging (HS-Aging) is a causative factor in a large proportion of elderly
dementia cases. The current definition of HS-Aging rests on pathologic criteria: neuronal …

Experimental analysis of gut microbial communities and their interactions with vertebrate
hosts is conducted predominantly in domesticated animals that have been maintained in …

INTRODUCTION The gut microbial metagenome encodes a diverse array of functions that
complement host genes involved in metabolism. In support of this idea, the gut microbiomes …

This paper reports on tone perception by Chinese and American subjects and presents
evidence that tones are per-ceived categorically by tone language speakers. Subjects were …