The advertising industry is crossing an inflection point, passing from the conventional mass
media interrupt and repeat model for advertising to a family of advertising models centered …

Praise for The Online Advertising Playbook" Finally, someone has documented all we know
about online advertising and how to do it right. As much as this confirms that online …

Blogger and WordPress, the creation and deployment of customer feedback and ratings
systems for products (Bazaarvoice), video and photo sharing (YouTube, Flickr), social …

LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations
taking place online and in the marketplace tell you nearly everything you need to know …

Most likely reports crossing marketers’ and researchers’ desks list one or more brand
objectives—broad-based goals such as “Generate 10 percent increase in sales leads over the next …

Setting the advertising budget is one of the most critical decisions brands make. Set it right
and market share can be protected, or grow and increase brand equity; set it wrong and …

This article is excerpted from the forthcoming publication, The ARF Listening Playbook, which
is concerned with listening to conversations as part of brand strategy. The book answers …

Respondents estimated the price of a share of stock for a company, based upon a set of
short vignettes, one estimate for each vignette. The vignettes comprised 2-4 elements-…

The paper shows how artificial intelligence can be combined with Mind Genomics thinking
to synthesize mind-sets in an effort to teach nurses about the way patients think and feel …

The paper deals with the opportunities presented by combining artificial intelligence (AI) with
Mind Genomics thinking. The focus is on what specifically can help the nurse to become a …