User profiles for Shaun A. S. Seixas

Shaun Seixas

Neuro-Insight
Verified email at neuro-insight.com.au
Cited by 107

The Power of Social Television: Can Social Media Build Viewer Engagement?: A New Approach to Brain Imaging of Viewer Immersion

P Pynta, SAS Seixas, GE Nield… - Journal of …, 2014 - journalofadvertisingresearch.com
Marketers everywhere are paying close attention to radical changes in consumer behavior
and engagement provoked by the rise of digital technology. In today's household, it is a …

The neuroscience of social television

SA Seixas, GE Nield, P Pynta… - … in research and practice, 2018 - igi-global.com
In a short few years, social media has become the dominant way in which we communicate
with the outside world. It has become prevalent in almost every aspect of our daily lives, but …

Using neuroscience to understand the impact of premium digital out-of-home media

H Andrew, H Haines, S Seixas - International Journal of …, 2019 - journals.sagepub.com
In this article, Heather Andrew and Dr Shaun Seixas of Neuro-Insight, and Helen Haines from
Ocean Outdoor explain how modern brain imaging technology can be applied to measure …

[HTML][HTML] Conceptual Closure Elicited by Event Boundary Transitions Affects Commercial Communication Effectiveness

R Silberstein, S Seixas, G Nield - Frontiers in Neuroscience, 2020 - frontiersin.org
While our experience of the world may appear continuous, recent evidence suggests that
our experience is automatically segmented and encoded into long-term memory as a set of …

Visual mapping on the brain-caveats for multifocal fMRI

DP Crewther, SAS Seixas, SG Crewther - bioRxiv, 2019 - biorxiv.org
While multifocal electroretinography has become a standard ophthalmological technique,
its use in cortical neuroimaging has been lesser. Vanni et al. (2005) presented the first …

[PDF][PDF] Spatial Coordinate Systems within the Parietal Cortex

SAS Seixas - 2014 - researchbank.swinburne.edu.au
Spatial navigation is an important higher order cognitive function. Navigational tasks have
been extensively used in neuroscience research as a tool to investigate motivational …

Persistent Activity in Posterior Parietal Cortex Reflects Planned Changes in Orientation During Navigation

P Brotchie, S Seixas, S Ip, M Hughes, G Jackson - archive.ismrm.org
Posterior parietal cortex (PPC) has long been known to be involved in spatial processing,
forming a key element of the where pathway in visual processing. However, its role in …

The non-violent and violent mimetic desires of street orphan characters in Anglo-American and Luso-Brazilian literatures

JN de Seixas Pereira Filho - 2008 - search.proquest.com
The objective of this dissertation is to look at how selected Anglo-American and Luso-Brazilian
authors use fictions of non-violence and violence to create myths of “ambition and …

Authoring accessible media content on social networks

L Seixas Pereira, J Coelho, A Rodrigues… - Proceedings of the 24th …, 2022 - dl.acm.org
User-generated content plays a key role in social networking, allowing a more active
participation, socialisation, and collaboration among users. In particular, media content has been …

From Automation to User Empowerment: Investigating the Role of a Semi-automatic Tool in Social Media Accessibility

L Seixas Pereira, J Guerreiro, A Rodrigues… - ACM Transactions on …, 2024 - dl.acm.org
This paper focuses on evaluating SONAAR (Social Networks Accessible Authoring), a tool
that combines automation and end-user empowerment to enhance the accessibility of social …