User profiles for Rita Ngoc To
Rita N. ToTarleton State University Verified email at tarleton.edu Cited by 112 |
How the eyes connect to the heart: The influence of eye gaze direction on advertising effectiveness
RN To, VM Patrick - Journal of Consumer Research, 2021 - academic.oup.com
… to encourage narrative transportation (similar to study 2a), while in the other condition, we
facilitate narrative transportation using ad instructions that encourage participants to imagine …
facilitate narrative transportation using ad instructions that encourage participants to imagine …
When Are Photographs or Illustrations More Effective in Public Service Ads?: The Role of Visual Medium in Consumer Response Toward Public Service …
RN To - Journal of Advertising Research, 2024 - journalofadvertisingresearch.com
Images that tell a powerful story are critical for the success of public service advertisements.
This research aims to demonstrate when photographs versus illustrations in visual media …
This research aims to demonstrate when photographs versus illustrations in visual media …
Winning Over the Hearts and Minds of India's Luxury Consumer: Unique Challenges for Luxury Brand Strategy in India
… One has only to study the disruptive influence that digital … transactions, to know that we
constantly have to unlearn the old … ’s world leading to a discussion of the future, hopes to build a …
constantly have to unlearn the old … ’s world leading to a discussion of the future, hopes to build a …
Collaborative art: A transformational force within communities
… collective processes of arts organizations working to transform their own communities, we
were able to identify the best practices and key milestones to amplify the impact of community-…
were able to identify the best practices and key milestones to amplify the impact of community-…
Special issue introduction
TES Good - JOURNAL OF ADVERTISING …, 2024 - journalofadvertisingresearch.com
… messages have the potential to make specific contributions to society. Prosocial advertising
… a responsibility to continue this research to ensure the discipline can contribute to society in …
… a responsibility to continue this research to ensure the discipline can contribute to society in …
[PDF][PDF] Effectiveness of antagonistic bacterial metabolites to control Rhizoctonia solani on lettuces and Fusarium oxysporum on Tomatoes
VH Vu, QD Thi, G Rita, NN Dung - Microbiology and Biotechnology …, 2013 - researchgate.net
Rhizoctonia solani and Fusarium oxysporum cause yield losses in numerous economically
important crops. To develop a biocontrol agent, cell free extracellular compounds (ECs) of 5 …
important crops. To develop a biocontrol agent, cell free extracellular compounds (ECs) of 5 …
Leveraging Digital Advertising Platforms for Consumer Research
… These recommendations provide guidance on how to use these tools to obtain causal
and non-causal evidence for the effects of marketing interventions, and the associated …
and non-causal evidence for the effects of marketing interventions, and the associated …
[BOOK][B] Essential trade: Vietnamese women in a changing marketplace
AM Leshkowich - 2014 - books.google.com
… or reorganizing a chapter, or to convince me that this work is ready to be sent out into the …
Series editors David Chandler and Rita Smith Kipp offered detailed comments on the entire …
Series editors David Chandler and Rita Smith Kipp offered detailed comments on the entire …
The factors influence the intention to use mobile applications for room-sharing in vietnam
H Dinh, A Ngoc - International Journal of Data and Network …, 2021 - growingscience.com
… Thanks to the high popularity and flexibility combined with smart apps with simple and user-…
, music players, and other mobile devices to perform certain functions to meet user’s needs. (…
, music players, and other mobile devices to perform certain functions to meet user’s needs. (…
[CITATION][C] Muji versus maharaja: when (and why) minimalist versus maximalist design differentially influence consumer self-brand connection
NR To, VM Patrick - ACR North American Advances, 2017