Marketers everywhere are paying close attention to radical changes in consumer behavior
and engagement provoked by the rise of digital technology. In today's household, it is a …

In a short few years, social media has become the dominant way in which we communicate
with the outside world. It has become prevalent in almost every aspect of our daily lives, but …

… Peter Pynta and Geoffrey E. Nield (Neuro-Insight Pty Ltd, Melborne, Australia), James Hier
(MEC Australia), Emelia Millward (Seven Network), and Richard B. Silberstein and Shaun AS …

In this article, Heather Andrew and Dr Shaun Seixas of Neuro-Insight, and Helen Haines from
Ocean Outdoor explain how modern brain imaging technology can be applied to measure …

To survive in today’s competitive business environment, marketing professionals must look
to develop innovative methods of reaching their customers and stakeholders. Web 2.0 …

Changes on media context urge companies to adopt alternative and innovative strategies
for decision-making regarding audiences habits and preferences. In this respect, the …

Kära avhandlingsbarn. Du fick brått ut i världen inför disputationen. Jag oroade mig ordentligt
för om du hann få med dig det nödvändigaste. De fadrare som då skilde oss åt befarade att …

… at the beginning of the reign of Peter the Ireat in the last decade … from German during the
reign of Peter the Great must now be re-… a survey of the reign of Peter the Great. Some of the …

This chapter explores the communicative patterns that are associated with ambient liveness,
in particular, how live-tweeting practices afford the opportunity for forging different attitudinal …

This study proposes a novel methodology, mixture-amount modeling (MAM), to investigate
cross-media advertising synergy based on consumers’ media usage. MAM allows to derive …