Can old media enhance new media?: How traditional advertising pays off for an online social network
M Pfeiffer, M Zinnbauer - Journal of …, 2010 - journalofadvertisingresearch.com
Allocating marketing budgets in the most efficient way remains one of the key challenges for
any marketing executive. Especially in cases of online pure plays such as social networks, …
any marketing executive. Especially in cases of online pure plays such as social networks, …
Nonlinear absorption in Au films: Role of thermal effects
The effective nonlinear optical absorption coefficient β eff is measured for 20− nm-thick Au
films at 630 nm as a function of pulse width. The z-scan measurements show that β eff …
films at 630 nm as a function of pulse width. The z-scan measurements show that β eff …
A tyrosine aminotransferase involved in tocopherol synthesis in Arabidopsis
The metabolic function of the predicted Arabidopsis tyrosine aminotransferase (TAT)
encoded by the At5g53970 gene was studied using two independent knock‐out mutants. Gas …
encoded by the At5g53970 gene was studied using two independent knock‐out mutants. Gas …
Enhancing the optical excitation efficiency of a single self-assembled quantum dot with a plasmonic nanoantenna
M Pfeiffer, K Lindfors, C Wolpert, P Atkinson… - Nano …, 2010 - ACS Publications
We demonstrate how the controlled positioning of a plasmonic nanoparticle modifies the
photoluminescence of a single epitaxial GaAs quantum dot. The antenna particle leads to an …
photoluminescence of a single epitaxial GaAs quantum dot. The antenna particle leads to an …
Watching a single fluorophore molecule walk into a plasmonic hotspot
L Xin, M Lu, S Both, M Pfeiffer, MJ Urban, C Zhou… - Acs …, 2019 - ACS Publications
Plasmonic nanoantennas allow for enhancing the spontaneous emission, altering the emission
polarization, and shaping the radiation pattern of quantum emitters. A critical challenge …
polarization, and shaping the radiation pattern of quantum emitters. A critical challenge …
Eleven nanometer alignment precision of a plasmonic nanoantenna with a self-assembled GaAs quantum dot
M Pfeiffer, K Lindfors, H Zhang, B Fenk, F Phillipp… - Nano …, 2014 - ACS Publications
Plasmonics offers the opportunity of tailoring the interaction of light with single quantum
emitters. However, the strong field localization of plasmons requires spatial fabrication accuracy …
emitters. However, the strong field localization of plasmons requires spatial fabrication accuracy …
Interoperability in the OpenDreamKit project: the math-in-the-middle approach
OpenDreamKit – “Open Digital Research Environment Toolkit for the Advancement of
Mathematics” – is an H2020 EU Research Infrastructure project that aims at supporting, over the …
Mathematics” – is an H2020 EU Research Infrastructure project that aims at supporting, over the …
Electrospun hybrid perovskite fibers—flexible networks of one-dimensional semiconductors for light-harvesting applications
C Bohr, M Pfeiffer, S Oz, F von Toperczer… - … applied materials & …, 2019 - ACS Publications
Thin-film organic–inorganic hybrid perovskite (MeNH 3 PbI 3 ) solar cells have displayed
remarkably high photoconversion efficiencies, making their net-shaping as flexible device …
remarkably high photoconversion efficiencies, making their net-shaping as flexible device …
Brand key performance indicators as a force for brand equity management
J Rubinson, M Pfeiffer - Journal of Advertising Research, 2005 - cambridge.org
A measurable framework for brand equity is presented that links together financial performance,
loyalty, and attitudinal dimensions and for understanding the impact of a corporate …
loyalty, and attitudinal dimensions and for understanding the impact of a corporate …
Positioning plasmonic nanostructures on single quantum emitters
M Pfeiffer, K Lindfors, P Atkinson… - … status solidi (b), 2012 - Wiley Online Library
The controlled positioning and fabrication of nanostructures on single quantum emitters allows
tuning and engineering their properties. Here, we demonstrate two methods to modify the …
tuning and engineering their properties. Here, we demonstrate two methods to modify the …