… Margaret Faulkner is the corresponding author and can be contacted at: margaret.faulkner@marketingscience.info …
Margaret Faulkner is a senior research associate at the Ehrenberg-Bass Institute for …

Like their global counterparts, e-learning platforms are an indispensable technology in many
Asia Pacific tertiary institutions. Despite its widespread adoption, e-learning is still being …

Intention measures are used as a proxy for future behaviour. Although there is often a gap
between intentions and subsequent behaviour, little is known about why the intention-…

Co-branded advertising, where advertisements feature two partnered brands from different
categories, should ideally benefit both brands. We test this assertion by studying the effect of …

Feedback is a major factor of student success within higher education learning. However,
recent changes - such as increased class sizes and socio-economic diversity of the student …

One of the major factors affecting student learning is feedback. Although the importance of
feedback has been recognized in educational institutions, dramatic changes--such as bigger …

The “pet effect,” whereby interaction with a companion animal reduces the physiological
indices of stress, varies with respect to fear of animals, companion animal guardianship, type of …

Managers cannot afford to ignore social media and have stepped up their involvement in the
belief that social media activities extend the brand's reach and engagement with consumers…

Since the late-1990s, the University of South Australia has embedded seven Graduate
Qualities across all programs. Subsequently, the higher education landscape has changed …

While there is no shortage of worthy recipients for prosocial behaviour, there is a constant
battle to attract and keep donors. This research examines both money and blood donor …