Improving the effectiveness and credibility of corporate social responsibility messaging: An Austrian model identifies influential CSR content and communication …
V Gruber, M Kaliauer… - Journal of …, 2017 - journalofadvertisingresearch.com
Scholarly work over the past 15 years has demonstrated that corporate social responsibility (CSR)
initiatives can have a positive impact on consumer behavior toward brands. Many …
initiatives can have a positive impact on consumer behavior toward brands. Many …
What Do We Know about Corporate Social Responsibility Messaging?
JB Ford - Journal of Advertising Research, 2017 - journalofadvertisingresearch.com
… Verena Gruber (HEC Montreal—co-authoring the research while at Vienna University of
Economics and Business), Magdalena Kaliauer (GfK Austria), and Bodo B. Schlegelmilch (…
Economics and Business), Magdalena Kaliauer (GfK Austria), and Bodo B. Schlegelmilch (…
Brand authenticity and strategic response to crises: Symbolic effects of donation type on purchase intent and digital engagement
Brand Authenticity is paramount in contemporary advertising and brands can communicate
their authenticity by supporting social and environmental crises. Brands often donate money …
their authenticity by supporting social and environmental crises. Brands often donate money …
[PDF][PDF] Evaluating the potential existence of an environmental legitimacy gap: An empirical assessment of the Irish meat industry.
S FOGARTY - 2020 - run.unl.pt
This paper investigates the environmental legitimacy of the Irish meat industry from the
perspective of the consumer. Specifically, the focus lies on the new context surrounding the meat …
perspective of the consumer. Specifically, the focus lies on the new context surrounding the meat …
Corporate image or social engagement: Twitter discourse on corporate social responsibility (CSR) in public relations strategies in the energy sector
AP Matiolanska, ES Lozano… - El profesional de la …, 2020 - agora.edu.es
Social media have opened up new opportunities for the creation of innovative public relations
strategies focused on establishing and cultivating relationships with stakeholders on the …
strategies focused on establishing and cultivating relationships with stakeholders on the …
[HTML][HTML] Corporate image or social engagement: Twitter discourse on corporate social responsibility (CSR) in public relations strategies in the energy sector
A Paliwoda-Matiolanska… - Profesional de …, 2020 - revista.profesionaldelainformacion …
Social media have opened up new opportunities for the creation of innovative public relations
strategies focused on establishing and cultivating relationships with stakeholders on the …
strategies focused on establishing and cultivating relationships with stakeholders on the …