Background Antenatal corticosteroids given to women before preterm birth improve infant
survival and health. However, whether dexamethasone or betamethasone have better …

Capturing consumers’ attention to video advertising is a key marketing challenge. Using real
video advertising viewed by a sample of consumers matching the US population on age …

For advertisers, attracting attention to video marketing stimuli is paramount to building and
refreshing consumers' brand memories and increasing their propensity to purchase. …

Background The optimal glycaemic control target in pregnant women with pre‐existing
diabetes is unclear, although there is a clear link between high glucose concentrations and …

Background: The visual and mental development of preterm infants improved after feeding
them milk enriched with docosahexaenoic acid (DHA) in amounts matching the fetal accretion …

Background Many patients with cluster headache (CH) are inadequately controlled by current
treatment options. Non-invasive vagus nerve stimulation (nVNS) is reported to be effective …

Objectives The risk factors for prematurity are multifactorial and include low omega-3 status.
Omega-3 supplementation in pregnancy has been found to reduce prematurity risk, …

Women with low n-3 (omega-3) status in pregnancy can reduce their risk of early preterm
birth (<34 weeks’ gestation) through n-3 long chain polyunsaturated fatty acid (LCPUFA) …

Background Strong evidence supports administration of magnesium sulphate prior to birth at
less than 30 weeks’ gestation to prevent very preterm babies dying or developing cerebral …

Background Preterm birth is the leading cause of death in children under five. A recent
Cochrane review found a 42% reduction in early preterm birth (< 34 weeks’ gestation) and 11% …