Fans consuming sporting events commonly use social media to spread electronic-word-of-mouth
(eWOM) related to their experiences. Ephemeral social media, an emerging form of …

… Two experience scenarios were repurposed from Wakefield and Bennett (in press) for this …
don't want to delete this message/post (Wakefield and Bennett in press). Participants indicated …

A crucial component of many marketing programs, sponsorship has not always received the
same research attention as other tactical marketing levers. Although research has been …

Purpose – Due in large part to the proprietary nature of costs, there is a dearth of academic
literature investigating the factors influencing the costs for sport marketing investments, such …

A limiting factor in every embryology laboratory is its capacity to grow ‘normal’ embryos. In
human in vitro fertilisation (IVF), there is considerable awareness that the environment of the …

Numerous studies have investigated the influence of sponsors on the sport organizations
with whom they partner. However, rather than simply assessing the impact of a new, …

Service research in the advance selling of experience services is limited in regard to how
individual and situational differences influence price information processing. Applying construal…

The cybervetting activities of potential employers present a significant threat to job-seeking
social media users because their content becomes vulnerable to unwanted access and …

Type beta transforming growth factor (TGF-beta) is a unique polypeptide that has been isolated
from a number of different tissues and can induce the phenotypic transformation of non-…

Despite the well-known benefits of omega-3 (n-3) polyunsaturated fatty acid (PUFA)
supplementation on human health, relatively little is known about the effect of n-3 PUFA intake on …