Perseverance’s Mastcam-Z instrument provides high-resolution stereo and multispectral
images with a unique combination of spatial resolution, spatial coverage, and wavelength …

Whether in times of crisis or prosperity, a company's reputation must be nurtured carefully
and managed to maximize long-term success. While this statement sounds simple, even …

In spite of reform efforts, opportunities for all students to learn science remain illusive. Recent
studies indicate that science curricula do not meet students' learning needs. Research-…

Experienced founders and investors are arguably the venture community members most
likely to possess needed financial and social resources for startups. We present a model of …

Research summary Venture founders rely on the help of others in their community to move
their emerging enterprises forward. While these helping behaviors, here called venture …

This study was made for two purposes. The first was to replicate the study of Sawyer and
Howard (1991), which found that the effects of persuasion in open-ended advertisements were …

We propose that Construal Level Theory (CLT) can be applied to incrementally improve
vaccine message receptivity because it impacts a variety of health decisions and complements …

Traditional market share response (multiplicative competitive interaction or MCI) models
have been gainfully employed in marketing research practice as an effective methodology for …

Badging has become a popular tool for obtaining social recognition for personal accomplishments.
This innovation describes a way to add badging to a marketing simulation to increase …

A fundamental principle of marketing suggests that optimal marketing effectiveness results
from designing and positioning a product specifically to attract a particular targeted market …