Purpose Social media enables consumers to regularly express themselves in a variety of
ways. Selfie-postings are the new tool for self-presentation, particularly among millennials. The …

Background Approximately one-half of American adults exhibit low health literacy and thus
struggle to find and use health information. Low health literacy is associated with negative …

Purpose Social media platforms are changing the way consumers and celebrities engage.
This research aims to better understand how and why consumers use social media to engage …

Advertising is oft described as the art of capitalism. This indispensable form of communication,
in all its Technicolor glory, has the power to shape culture, conscience and commerce. …

The use of cause-related marketing (CRM), which occurs when company donations are tied
to consumer transactions, has increased significantly in recent years. Traditionally, …

The rise of the body acceptance movement among consumers has led several brands and
media outlets to feature models with diverse body shapes and sizes. However, little research …

According to Self-Determination Theory, goal framing can be categorized as intrinsic or
extrinsic. Intrinsic goal framing emphasizes the attainment of intrinsic goals (eg, autonomy, …

Since its inception, advertising has spawned criticism because of the questionable motivations
behind its development and intent. For example, questions such as does advertising …

Aesthetic labor practices involve strategically controlling human aesthetics in an effort create
a predefined physical appearance profile that becomes part of the value proposition. Retail …

This work examines the interplay between temporal frame and one's accessible self-view
on consumer response to health communication. We find an independent self-view is more …