User profiles for Junzhao Ma
Junzhao MaLecturer of Marketing, Monash University Verified email at monash.edu Cited by 252 |
Advertisements just aren't advertisements anymore: A new typology for evolving forms of online “advertising”
… Junzhao Ma completes the trio with his experience as—and insight into—big-data …
Campbell, Cohen, and Ma pool their intellectual-capital resources to explain the rationale for …
Campbell, Cohen, and Ma pool their intellectual-capital resources to explain the rationale for …
How does service robot anthropomorphism affect human co-workers?
Purpose Service robots are gradually becoming more anthropomorphic and intelligent. This
research aims to investigate how anthropomorphic service robots with different levels of …
research aims to investigate how anthropomorphic service robots with different levels of …
Sex robots: Are we ready for them? An exploration of the psychological mechanisms underlying people's receptiveness of sex robots
Artificial Intelligence (AI)-powered products have started to permeate various spheres of our
lives. One of the most controversial of such products is the sex robot, an application of the AI-…
lives. One of the most controversial of such products is the sex robot, an application of the AI-…
Does greater online assortment pay? An empirical study using matched online and catalog shoppers
J Ma - Journal of Retailing, 2016 - Elsevier
Most multichannel retailers offer larger assortment in their online channel than in the offline
channels. Conventional belief holds that larger assortment leads to more sales. However, …
channels. Conventional belief holds that larger assortment leads to more sales. However, …
The impact of service failure and recovery on target and observing customers: a comparative study
This research investigates how target and observing customers react to service failure and
recovery. Previous research has focused on the effect of service recovery on target customers…
recovery. Previous research has focused on the effect of service recovery on target customers…
Media influences on consumption trends: Effects of the film Food, Inc. on organic food sales in the US
J Ma, S Seenivasan, B Yan - International Journal of Research in …, 2020 - Elsevier
In this paper, we empirically investigate the effect of Food, Inc. – an influential documentary
film on the US food industry – on organic food sales. We use a novel dataset of Google …
film on the US food industry – on organic food sales. We use a novel dataset of Google …
[BOOK][B] Looking forward, looking back: Drawing on the past to shape the future of marketing: Proceedings of the 2013 world marketing congress
C Campbell, JJ Ma - 2015 - books.google.com
This volume includes the full proceedings from the 2013 World Marketing Congress held
in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past …
in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past …
Determinants of store patronage: The roles of political ideology, consumer and market characteristics
In this study, we investigate the roles of political ideology, demographic characteristics and
market environment in determining households' store patronage behavior. We measure two …
market environment in determining households' store patronage behavior. We measure two …
Does better Internet access lead to more adoption? A new empirical study using household relocation
J Ma, Q Huang - Information Systems Frontiers, 2015 - Springer
In the past decade, governments around the world have made significant investments to
improve Internet access in underserved areas. Yet there is scant evidence on how effective …
improve Internet access in underserved areas. Yet there is scant evidence on how effective …
Looking forward, looking back: Drawing on the Past to Shape the Future of Marketing
C Campbell, JJ Ma - Proceedings of the, 2013 - Springer
… Junzhao Jonathon Ma Editors … Junzhao Jonathon Ma Monash University Melbourne,
Victoria, Australia … and Junzhao (Jonathon) Ma …
Victoria, Australia … and Junzhao (Jonathon) Ma …