This experimental study examined what is the optimal decision for a company whose brand
is endorsed by a celebrity immersed in a scandal (revoking versus continuing the …

… Le tableau 2 est tiré du mémoire de Josianne Lazure et présente les résultats qu’a obtenus
… L’échelle d’attribution développée par Josianne Lazure, Alain d’Astous et François Carrillat (…

… The authors would like to thank Cédric Bélanger and Josianne Lazure for their help in
collecting the data that served in this research and HEC Montréal for its financial support. Part of …

This paper presents a narrative review of celebrity endorsement research. The review
identifies six areas of research on celebrity endorsements (celebrity prevalence, campaign …

(中) 隨著網路科技的發展, 消費者購買旅遊商品已不局限於實體通路, 旅遊商家提供多元的商品
資訊給消費者, 並且透過與公眾人物合作增加商品的曝光度. 消費者根據商家在線上與實體通路…

This paper presents a narrative review of celebrity endorsement research. The review
identifies six areas of research on celebrity endorsements (celebrity prevalence, campaign …

We reviewed the use of survey-based pre-recruit abundance indices in short-term recruitment
forecasts for fish species relying on coastal habitats at the juvenile stage and that are …

The concept of celebrity endorsement and a basic understanding of the logic behind it is
well known to the general public. The basic idea is that a brand can benefit from being …

L’intégration des arts dans le système d’enseignement universitaire marque un jalon important
dans l’évolution du Québec moderne. La création de l’École des arts visuels, qui intégrait …