Advertisers need to optimize their efforts on social networks to engage consumers effectively.
Existing literature on this topic has not yet explained how social network advertising (SNA) …

Online social networks have challenged the current knowledge of advertising effectiveness.
Using 12 months of aggregate-level, daily data from a major German e-commerce retailer, …

With the increasing relevance of Facebook as an advertising channel, there are also an
increasing number of questions to be answered about its effectiveness. This evolving medium is …

Our research studies if paid advertising in social media and non-paid activities (likes,
comments, news feed impressions) are an effective tool for customer acquisition (new customer …

Sticholysin II (StnII) is a pore-forming protein (PFP) produced by the sea anemone
Stichodactyla helianthus. We found out that StnII exists in a monomeric soluble state but forms …

A potent hemolytic polypeptide, sticholysin II, has been purified to homogeneity from the sea
anemone Stichodactyla helianthus. The protein produces leakage of aqueous contents of …

Elsewhere in this volume, 1 it was mentioned that it would be interesting to insert the targeting
motifs of ribotoxins (presumably responsible for the ability to gain access to the cytoplasm …

α-Sarcin selectively cleaves a single phosphodiester bond in a universally conserved
sequence of the major rRNA, that inactivates the ribosome. The elucidation of the three-…

Ribotoxins are a family of highly specific fungal ribonucleases that inactivate the ribosomes
by hydrolysis of a single phosphodiester bond of the 28 S rRNA. α-Sarcin, the best …

α‐Sarcin is a ribotoxin secreted by the mold Aspergillus giganteus that degrades the ribosomal
RNA by acting as a cyclizing ribonuclease. Three residues potentially involved in the …