Brand experience on the pitch: How the sponsors fared in the world cup

J Akaoui - Journal of advertising research, 2007 - journalofadvertisingresearch.com
Brands see major live events as opportunities to connect with consumers and to build brand
equity and sales. In this article, we describe how the classical MCA® methodology was …

From alpha to omicron: how different variants of concern of the SARS-Coronavirus-2 impacted the world

…, J Ramelow, F Owens, J Souchak, J Akkaoui… - Biology, 2023 - mdpi.com
Simple Summary This review article comprehensively discussed the evolution of the SARS-CoV-2
virus since its initial outbreak in 2019. Specifically, we have provided insights into the …

Bulk Biopolyelectrolyte Complexes from Homopolypeptides: Solid “Salt Bridges”

ZA Digby, Y Chen, K Akkaoui, JB Schlenoff - Biomacromolecules, 2023 - ACS Publications
Salt bridges, pairings between oppositely charged amino acids, are dispersed throughout
proteins to assist folding and interactions. Biopolyelectrolyte complexes (BioPECs) were made …

Ultraviscosity in entangled polyelectrolyte complexes and coacervates

K Akkaoui, M Yang, ZA Digby, JB Schlenoff - Macromolecules, 2020 - ACS Publications
The spontaneous association of oppositely charged polyelectrolytes is an example of liquid–liquid
phase separation. The resulting hydrated polyelectrolyte complexes or coacervates, …

Dissecting Dynamics near the Glass Transition

K Akkaoui, J Schlenoff - 2021 - researchsquare.com
Though the strong transformation in mechanical properties of glass-forming materials near
the glass transition, Tg, has been recognized and exploited for millenia, efforts to understand …

Long-Range Electron Transfer through Ultrathin Polyelectrolyte Complex Films: A Hopping Model

SA Shaheen, RL Abbett, K Akkaoui… - The Journal of Physical …, 2021 - ACS Publications
Pinhole-free ultrathin films of polyelectrolyte complex assembled using layer-by-layer deposition
were used to evaluate electron transfer from a redox species in solution to an electrode …

[PDF][PDF] Bulk Biopolyelectrolyte Complexes from Homopolypeptides

ZA Digby, Y Chen, K Akkaoui, JB Schlenoff - par.nsf.gov
Salt bridges, pairings between oppositely-charged amino acids, are dispersed throughout
proteins to assist folding and interactions. Biopolyelectrolyte complexes (BioPECs) were …

Comprehensive Dynamics in a Polyelectrolyte Complex Coacervate

K Akkaoui, ZA Digby, C Do, JB Schlenoff - Macromolecules, 2024 - ACS Publications
The linear viscoelastic response, LVR, of a hydrated polyelectrolyte complex coacervate,
PEC, was evaluated over a range of frequencies, temperatures, and salt concentrations. The …

Dissecting dynamics near the glass transition using polyelectrolyte complexes

JB Schlenoff, K Akkaoui - Macromolecules, 2021 - ACS Publications
Though the strong transformation in mechanical properties of glass-forming materials such
as amorphous polymers near the glass transition, T g , has long been recognized and …

Gummy Nanoparticles with Glassy Shells in Electrostatic Nanocomposites

S Lteif, K Akkaoui, S Abou Shaheen, M Chaaban… - Langmuir, 2022 - ACS Publications
Nanocomposites with unusual and superior properties often contain well-dispersed
nanoparticles. Polydimethylsiloxane, PDMS, offers a fluidlike or rubbery (when cross-linked) …