Progress in low-LET heavy particle therapy: intracranial and paracranial tumors and uveal melanomas
…, E Osborne, DK Ryugo, J Seddon… - Radiation …, 1985 - meridian.allenpress.com
The Harvard Cyclotron Laboratory in collaboration with the Department of Radiation Medicine
of the Massachusetts General Hospital and the Retina Service of the Massachusetts Eye …
of the Massachusetts General Hospital and the Retina Service of the Massachusetts Eye …
The brand in the boardroom: How Ogilvy & Mather reinvented the marketing principles of brand valuation
J Seddon - Journal of advertising research, 2015 - journalofadvertisingresearch.com
Brand valuation began in the 1980s as a financial tool used to separate out the value of brands
from goodwill for accounting purposes. It since has become the provenance of firms that …
from goodwill for accounting purposes. It since has become the provenance of firms that …
Brand valuation and IMC
J Seddon - Integrated Brand Marketing and Measuring Returns, 2010 - Springer
Pressure on marketers to demonstrate the value of their activities has been growing over
the last 10 years, intensified by the 2008 recession. At the same time that the demand for …
the last 10 years, intensified by the 2008 recession. At the same time that the demand for …
16. Returns on brand investments: maximizing financial returns from brand strategy
J Seddon - Handbook on Brand and Experience Management - elgaronline.com
A fundamental shift is taking place in attitudes towards brands and marketing. The traditional
view that brands are ‘hot air’and marketing a cost, is still very much alive. As McDonald (…
view that brands are ‘hot air’and marketing a cost, is still very much alive. As McDonald (…
[CITATION][C] The Petrashevtsy: a study of the Russian revolutionaries of 1848
JH Seddon - (No Title), 1985 - cir.nii.ac.jp
… Seddon, JH … 責任表示 JH Seddon …
Linking brand to business financials: How brand valuation has helped DuPont unlock the value of its portfolio
J Seddon - Journal of Brand Strategy, 2015 - ingentaconnect.com
This paper is about an idea which has been more than ten years in the making. The idea is
that brand valuation has the power to transform marketing, dramatically improve its …
that brand valuation has the power to transform marketing, dramatically improve its …
[PDF][PDF] Leaf Rapids Advisory Committee Members
…, H Nelson, J Nordstrom, C Opperman, J Seddon… - 2005 - brandonu.ca
The community of Leaf Rapids is located in the northwest region of Manitoba. Situated on
the Canadian Shield and south of the Churchill River, the community was constructed during …
the Canadian Shield and south of the Churchill River, the community was constructed during …
[PDF][PDF] The Brand in the Boardroom: Making the case for investment in brand Joanna Seddon
C Hendra, J Katz - ogilvy.com
While corporate takeovers are rarely simple, this one looked like it might turn into a real
problem. One of Canada’s largest insurers had acquired a chief competitor. The two companies …
problem. One of Canada’s largest insurers had acquired a chief competitor. The two companies …
The Effect of Brand Awareness, Internet Search Patterns and Product-Line Characteristics on Revenue Premium
RI Gui - Marketing Dynamism & Sustainability: Things Change …, 2015 - Springer
… Moreover, the consideration of the brand name when making a purchase decision has
increased by 20 percentage points in 2010 relative to 2005 (Joanna Seddon, CEO of Millward …
increased by 20 percentage points in 2010 relative to 2005 (Joanna Seddon, CEO of Millward …
[CITATION][C] A study of materials for filling losses in easel paintings, and their receptiveness to casting of textures
J Green, J Seddon - Icom committee for conservation. 6th triennial meeting …, 1981