Do price promotions help or hurt premium-product brands?: The impact of different price-promotion types on sales and brand perception

F Zoellner, T Schaefers - Journal of …, 2015 - journalofadvertisingresearch.com
Although various types of price promotion are used to increase sales, they negatively may
affect consumers' perceptions of a premium-product brand. The authors of this study believe …

The impact of price promotion types on sales and brand perception of premium products

F Zoellner, T Schaefers - Ideas in Marketing: Finding the New and …, 2015 - Springer
Price promotion represents one of the instruments most frequently used by marketing and
sales managers to increase sales. As even for premium brands an increasing use of price …

[HTML][HTML] KARL FRIEDRICH ZOELLNER and the historical dimension of astronomical photometry A collection of papers on the History of Photometry

C Sterken, KB Staubermann - … Data (JAD), Volume 6, Number 7 …, 2000 - adsabs.harvard.edu
… It follows Zoellner during the last years of his life when he experienced severely strained …
that Zoellner certainly was, and also gives a bibliography of all works by Karl Friedrich Zoellner

[PDF][PDF] SUBSTITUTED-NITRATOXYCARBON COMPLEXES OF SILVER (I): A DENSITY FUNCTIONAL COMPUTATIONAL INVESTIGATION

BIB Felix, RW Zoellner - Journal of Undergraduate Chemistry …, 2020 - westmont.edu
The nitratoxycarbon (or the nitrato-O, O, O-carbon) group,[: N (–O–) 3C–], was initially
investigated computationally and determined to produce “high-energy” organic materials with the …

How Does Brand Marketing Work in Advertising?

G Precourt - Journal of Advertising Research, 2015 - journalofadvertisingresearch.com
… The difference between the two is critical, Zoellner and Schaefers write: “Transactions with
a direct-price reduction decrease the loss while the gain (ie, the product) remains constant. …

[PDF][PDF] A Study on Sales Strategies for Leveraging Sub Brands

MSR Raju, U Bhojanna, N Rakesh - International Journal of …, 2021 - journal.ijresm.com
Customer is the center of any business in the present business world. The products are evolving
every day to meet the changing customer demand, so as the company strategies. Brand …

Sales Strategies of Sub Brands

MSR Raju - Global Journal of Management and Business …, 2021 - gjmbr.com
Customer is the center of any business in the present business world The products are evolving
every day to meet the changing customer demand so as the company strategies Brand …

[BOOK][B] Uranium: war, energy, and the rock that shaped the world

T Zoellner - 2009 - books.google.com
… Tom Zoellner has written a gripping, upto-date biography of this yellow dirt that will shape
the future, for better or worse. This is an indispensable volume for lovers of history and science…

A high-definition 3D exoscope as an alternative to the operating microscope in spinal microsurgery

S Siller, C Zoellner, M Fuetsch, R Trabold… - … of Neurosurgery: Spine, 2020 - thejns.org
OBJECTIVE Since the 1970s, the operating microscope (OM) has been a standard for
visualization and illumination of the surgical field in spinal microsurgery. However, due to its …

Exact spike timing computational model of convolutional associative memories

…, S Ulbrich, A Roennau, M Zoellner… - 2017 IEEE 16th …, 2017 - ieeexplore.ieee.org
In this paper, we propose the implementation of an associative memory model using exact
spike time signalling. We implement Circular Holographic Reduced Representations, an …