Purpose Product ratings and reviews are popular tools to support buying decisions of
consumers. Many e-commerce platforms now offer product ratings and reviews as ratings and …

Recent research on purchase delay have developed numerous situational and individual
causes. This paper proposes Consumer Procrastination to conceptualize the individual factor …

Purpose The aim of the research presented in this paper is to enhance our understanding of
self-gift giving behavior. Self-regulatory theory is used as a conceptual support to achieve …

Cet ouvrage a pour objectif d'exposer les principaux concepts permettant de décrire et de
comprendre le comportement des consommateurs, afin de prendre les meilleures décisions …

Using ethnographic interviews and Greimasian semiotics, this study explores second-generation
ethnic consumers’ perceptions of physical shopping environments from a cultural …

To encourage viral spread, companies attempt to create captivating and compelling online
games. The current research examines the effects of requiring players to use skills when …

Plusieurs profils de lecteur trouveront matière à réflexion dans l'ouvrage « Comportements
du consommateur – Concepts et Outils » écrit par Denis Darpy et Pierre Volle.-Le journaliste, …

The concept of congruence has been recently introduced in sponsorship research, whereas
it has been already widely integrated in the literature on brand extensions or advertising …

This conceptual article presents the current criticisms to relationship marketing and important
concepts developed in marketing and psychology to understand consumer reactance …

Pour optimiser les prises de décision marketing, comprendre les comportements de
consommation est un préalable essentiel. L'étude du consommateur met à contribution de …