… David Poltrack at CBS and Jeff Doud at Kellogg's—for the ARF Audience Measurement 9.0
(AM9) conference. (Poltrack… Poltrack oversees all research operations at CBS encompassing …

… DAVID F. POLTRACK is senior vice president, planning and research for the CBS/Broadcast
Group Mr. Poltrack is also an adjunct associate professor of marketing at New York …

Compared media buys by traditional demographic criteria vs media buys by purchasing
criteria using single-source data. Single-source data were obtained from 4,903 respondents …

… DAVID F. POLTRACK is senior vice president, planning and research for the CBS/Broadcast
Group. Mr. Poltrack is also an adjunct associate professor of marketing at New York …

… DAVID F. POLTRACK is executive vice president, research and planning at CBS Television
… Poltrack joined CBS in 1969 as manager, marketing services, CBS Television Stations …

… PolTRACK cBs corporation DFPoltrack@cbs.com … Poltrack and Bowen share a system
that allows advertisers to have a 360-degree perspective of their core prospects with regard …

… In a previous article (Assael and Poltrack, 1994) we demonstrate that detailed demographic
profiles of heavy product users serve as adequate surrogates for direct selection by …

… David F. Poltrack is executive vice president, research and planning, at CBS Television. In
… Poltrack received his BA in history for the University of Notre Dame and received an MBA in …

Measures of TV program effectiveness rely on exposure broken out by demographic
categories as the standard for purchasing commercial time. Attitudes toward a program might …

As we have been exposed to what to some of us seems like an exponential rate of change
in our society, we have actively sought out seers to guide us into the future. Two gentlemen …