Words are part of almost every marketplace interaction. Online reviews, customer service
calls, press releases, marketing communications, and other interactions create a wealth of …

Whereas recent research has demonstrated the impact of online product ratings and
reviews on product sales, we still have a limited understanding of the individual's decision to …

We develop a model that examines the role of content, content-user fit, and influence on social
media rebroadcasting behavior. While previous research has studied the role of content …

In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and
backyard small talk with neighbors have moved from the physical world to the digital arena. …

In this research, the authors jointly model the sentiment expressed in social media posts and
the venue format to which it was posted as two interrelated processes in an effort to provide …

Blockchain technology is having an increasingly profound impact on the business landscape.
Blockchain—a means for storing information and transactions in secure, decentralized …

How users consume media has shifted dramatically as viewers migrate from traditional
broadcast channels toward online channels. Rather than following the schedule dictated by …

Marketers are adopting increasingly sophisticated ways to engage with customers throughout
their journeys. We extend prior perspectives on the customer journey by introducing the …

Marketing is the functional area primarily responsible for driving the organic growth of a firm.
In the age of digital marketing and big data, marketers are inundated with increasingly rich …

While the data from social media platforms are abundant, social media has primarily been
viewed as a channel through which marketers can reach consumers. While its use as a …