This paper presents an information-processing model that is directly applicable to the
investigation of how mediated messages are processed. It applies the model to the case of …

This paper applies the limited capacity model of motivated mediated messages (LC4MP) to
the problem of creating effective messages about cancer. A general description of the model …

This study investigates how game playing experience changes when a story is added to a
first-person shooter game. Dependent variables include identification, presence, emotional …

The number of different screens that people confront is increasing. One potentially important
difference in the psychological impact of screen displays is their size; new screens are both …

<p>This paper uses a limited capacity information processing theory of television viewing to
investigate the effects of graphic negative video at four levels of processing (attention, …

<p>This study examines the combined effects of arousal and valence on viewers’ capacity
allocation to and memory for television messages. Results show that when valence (how …

Structural features of television elicit involuntary physiological attentional responses in
viewers. Mild emotional content in televised messages intensifies these responses, possibly …

This study tested the validity of using facial electromyography (EMG) as a physiological
measure of the valence of radio listeners' emotional responses to advertisements and explored …

A resurgence of research and policy efforts on stigma both facilitates and forces a reconsideration
of the levels and types of factors that shape reactions to persons with conditions that …

The use of physiological measures in the study of mass communication is not particularly
new. Early research done in the 1960s and 1970s attempted to demonstrate that media have …