• Facebook is the dominant social-networking site, with an audience of approximately 160
million US visitors each month. It accounts for 90 percent of all time spent on social-networking …

The advertising-based digital-media economy took the better part of two decades to develop,
but the realities of an exceptionally rapid shift from desktop to mobile platforms is creating …

Digital Meets Offline WOM is more than just digital. On average, WOM drives 13 percent of
consumer sales—two-thirds of which derives from activity offline and one-third online. 1 Other …

THe RISe Of DIGITAL WORD Of MOUTH There is no more powerful way of communicating
information, including marketing messages, than from person to person. Word-of-mouth …

… Here, she joins her colleagues, Andrew Lipsman and JAR columnist Gian Fulgoni, describing
the combined use of data analytics, creative messaging, and social media in the 2012 and …

Although mobile still is not a significant channel in driving actual purchases, its impact is
further reaching than many realize. Data from Deloitte forecast that in 2016, mobile will have …

… Lipsman specializes in social media, e-commerce, online video, digital advertising, and
multiplatform marketing and has contributed to the Journal of Advertising Research. …

… Fulgoni, Raymond Pettit, Andrew Lipsman … Previously at the NPD Group, Lipsman
worked with clients such as Kraft Foods and Johnson & Johnson. …

We forecast that 86.8% of US marketers will use Facebook for social media marketing in
2019, and 73.2% will use Instagram. While the usage of Pinterest (34.1%) and Snapchat (30.7%…

This paper presents the results of a study of the rate at which cookies are deleted by
computer users and examines the impact that cookie deletion has on the accuracy of site-server …