Qu ‘on se le dise, la nouvelle édition du «Projet de recherche en marketing» du professeur
Alain d’Astous de l’École des Hautes Études Commerciales de Montréal n’a pas grossi par …

This article reports on a study designed to investigate the nature of compulsive-like buying
behavior in the general consumer population. A previously tested compulsive buying scale …

This article investigates the probable causes of compulsive buying, proposes a conceptual
framework to explain the phenomenon, and develops an appropriate measuring scale. The …

An important issue for a firm wishing to invest in a product placement is deciding how its
product or brand is going to be presented within the movie. Accordingly, the objective of this …

Reports the results of an experimental study that examines the impact of different strategies
of product placement on consumer reactions in the context of television sponsorship. Four …

Research on the impact of the environment on shopper behavior generally focuses on the
design of retail environments that produce positive consumer feelings in order to increase the …

… The ^ scale is an adaptation of an existing instrument that has t}een shown to meet
satisfactory levets of retiability and vatidity (see Vatence, d'Astous and Fortier t988; d'Astous and …

Purpose – The purpose of this paper is to provide an in‐depth examination of country‐of‐origin
(COO) perceptions of consumers in a multinational setting. It shows how explanatory …

The main objective of the research presented in this article was to develop a scale to
position countries on human traits. The scale development procedure followed the admitted …

The objective of this research study was to develop a scale for measuring store personality
and to assess its psychometric properties. A preliminary study showed that store personality …