User profiles for Aaron Michelon
Aaron J. MichelonSenior Marketing Scientist, Ehrenberg-Bass Institute for Marketing Science Verified email at marketingscience.info Cited by 11 |
Reaching Voters on Social Media: Planning Political Advertising on Snapchat
A Tanusondjaja, A Michelon… - … Journal of Market …, 2023 - journals.sagepub.com
Over the past decade, political advertising via social media has grown rapidly, spurred by
microtargeting, which looks to deliver specific messages to tightly defined audiences. …
microtargeting, which looks to deliver specific messages to tightly defined audiences. …
Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance: When It Comes to Radio Advertising, Less Is More
A Michelon, S Bellman… - Journal of …, 2024 - journalofadvertisingresearch.com
Low-clutter radio stations have shorter advertisement breaks to attract listeners, increase
advertisement effectiveness, and potentially reduce mechanical advertisement avoidance (ie …
advertisement effectiveness, and potentially reduce mechanical advertisement avoidance (ie …
A new benchmark for mechanical avoidance of radio advertising: Why radio advertising is a sound investment
A Michelon, S Bellman… - Journal of …, 2020 - journalofadvertisingresearch.com
Radio remains popular, delivering an audience reach of over 90 percent, but radio ratings
may overestimate real advertising exposure. Little is known about audience and media factors …
may overestimate real advertising exposure. Little is known about audience and media factors …
[PDF][PDF] Outstanding Reviewer in Track
M Education, S Marketing, S Marketing… - ANZMAC …, 2017 - ualresearchonline.arts.ac.uk
Seafood is widely acknowledged as an important component of a healthy and balanced diet
(Trondsen, et al., 2003). Health and nutritional benefits of eating seafood include reduced …
(Trondsen, et al., 2003). Health and nutritional benefits of eating seafood include reduced …
[PDF][PDF] Outstanding Reviewer in Track
S Marketing, P van Esch, S Ferguson… - ANZMAC …, 2017 - academia.edu
Seafood is widely acknowledged as an important component of a healthy and balanced diet
(Trondsen, et al., 2003). Health and nutritional benefits of eating seafood include reduced …
(Trondsen, et al., 2003). Health and nutritional benefits of eating seafood include reduced …
Understanding research findings and evidence on corporate reporting: An independent literature review
… We thank Aaron Page and Chaoyuan She for their excellent research assistance. … the
reputation of the auditor in the financial reporting context, Michelon et al. (2019) argue that a …
reputation of the auditor in the financial reporting context, Michelon et al. (2019) argue that a …
CSR Performance Proxies in Large-Sample Studies:'Umbrella Advocates', Construct Clarity and the'Validity Police'
L Bouten, CH Cho, G Michelon… - Construct Clarity and the' …, 2017 - papers.ssrn.com
Corporate social responsibility (CSR) performance is multidimensional, and is often considered
an “umbrella” construct (Gond & Crane, 2010). This multidimensionality has generated …
an “umbrella” construct (Gond & Crane, 2010). This multidimensionality has generated …
IκB kinase β phosphorylates Dok1 serines in response to TNF, IL-1, or γ radiation
…, J Auclair, V Pouchkine, J Michelon… - Proceedings of the …, 2004 - National Acad Sciences
Dok1 is an abundant Ras-GTPase-activating protein-associated tyrosine kinase substrate
that negatively regulates cell growth and promotes migration. We now find that IκB kinase β (…
that negatively regulates cell growth and promotes migration. We now find that IκB kinase β (…
OPTIDENS: An optimization model to explore the conditions of possibility of slow but accessible urban areas
…, A Melnikava, S Gueye, P Michelon - … and Planning B …, 2021 - journals.sagepub.com
High levels of accessibility for people and jobs are the very essence of urban areas, as they
allow the agglomeration economies. In the past, slow modes of transportation meant …
allow the agglomeration economies. In the past, slow modes of transportation meant …
[HTML][HTML] Surface modification of basalt used for reinforcement of wood-based panels
AK Mayer, N Vellguth, S Brinker, P Sauerbier… - Progress in Organic …, 2024 - Elsevier
Adding reticulated basalt fibres to wood-based panels as reinforcing materials can improve
their strength-to-weight ratio and thus increase their material efficiency. This study …
their strength-to-weight ratio and thus increase their material efficiency. This study …