Variable | Previous Year | Base Year | Number of Years without Advertising | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |||
Number of cases | 57 | 57 | 57 | 34 | 17 | 12 | 11 | 6 | 6 | 4 | 2 | 1 |
Mean sales index | 113 | 100 | 84 | 75 | 64 | 46 | 42 | 37 | 32 | 28 | 29 | 34 |
Standard deviation | 53 | 0 | 33 | 50 | 42 | 30 | 24 | 25 | 23 | 18 | 7 | — |
% Declininga | — | — | 53 | 62 | 71 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
↵a Cases with an index of 90 or less relative to the last advertised year were classified as declining after cessation.