Scaled Investments by Beverage on Television and Digital Display in Years 1 and 2
| Campaign/Creative Theme | Medium | Year 1 | Year 2 | % Change Yr 2 vs. Yr 1 |
|---|---|---|---|---|
| Standard | Television | 0.21 | 0.23 | 9.52% |
| Digital videos | 0.02 | 0.05 | 150.00% | |
| Digital display | 0.02 | 0.01 | −50.00% | |
| Search | 0.01 | 0.01 | 0.00% | |
| Social media | 0.12 | 0.01 | 0.00% | |
| Coupons | 0.02 | 0.03 | 50.00% | |
| News | Television | 0.16 | 0.19 | 50.00% |
| Digital videos | 0.05 | 0.06 | 18.75% | |
| Digital display | 0.02 | 0.03 | 20.00% | |
| Search | 0.02 | 0.02 | 50.00% | |
| Social media | 0.02 | 0.02 | 0.00% | |
| Coupons | 0.03 | 0.04 | 33.33% | |
| Reminder | TV | 0.29 | 0.19 | −34.48% |
| Digital videos | 0.04 | 0.05 | 25.00% | |
| Digital display | 0.03 | 0.02 | −33.33% | |
| Search | 0.01 | 0.01 | 0.00% | |
| Social media | 0.03 | 0.02 | −33.33% | |
| Coupons | 0.01 | 0.01 | 0.00% |