PT  - JOURNAL ARTICLE
ED  - ,
TI  - Innovations in Marketing Analytics
AID  - 10.2501/JAR-2017-013
DP  - 2017 Mar 31
TA  - Journal of Advertising Research
PG  - JAR-2017-011
4099  - http://www.journalofadvertisingresearch.com/content/early/2017/03/29/JAR-2017-013.short
4100  - http://www.journalofadvertisingresearch.com/content/early/2017/03/29/JAR-2017-013.full