PT  - JOURNAL ARTICLE
AU  - Stephen D. Rappaport
TI  - Lessons Learned from 197 Metrics, 150 Studies, and 12 Essays
AID  - 10.2501/JAR-54-1-110-118
DP  - 2014 Mar 01
TA  - Journal of Advertising Research
PG  - 110--118
VI  - 54
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/54/1/110.short
4100  - http://www.journalofadvertisingresearch.com/content/54/1/110.full
SO  - J Advert Res2014 Mar 01; 54