PT  - JOURNAL ARTICLE
AU  - Barwise, Patrick
AU  - Meehan, Seán
TI  - Customer Insights that Matter
AID  - 10.2501/JAR-51-2-342-344
DP  - 2011 Jun 01
TA  - Journal of Advertising Research
PG  - 342--344
VI  - 51
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/51/2/342.short
4100  - http://www.journalofadvertisingresearch.com/content/51/2/342.full
SO  - J Advert Res2011 Jun 01; 51
AB  - In this article, Barwise and Meehan offer a practical framework to help companies achieve long-term organic profit growth. The focus is on actionable customer insights flowing freely through the business and ultimately leading to consistently great customer solutions and experiences and a strong brand.