RT Journal Article
SR Electronic
T1 Who Owns Metrics?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 401
OP 403
DO 10.2501/S0021849909091028
VO 49
IS 4
A1 Benjamin Edelman
YR 2009
UL http://www.journalofadvertisingresearch.com/content/49/4/401.abstract
AB