RT Journal Article
SR Electronic
T1 The Future of Online Market Research
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 142
OP 146
DO 10.2501/S002184990707016X
VO 47
IS 2
A1 William E. Lipner
YR 2007
UL http://www.journalofadvertisingresearch.com/content/47/2/142.abstract
AB As new online technologies open doors to new opportunities in market research, the research industry must take care to uphold the integrity of its work in the online and mobile media space. This article takes a look ahead to the future of online market research and suggests three key areas on which the industry should focus to ensure that the research opportunities associated with the online advertising are maximized.